Tuesday, 25 February 2014

Indian Fashion Industry: Strengths and Opportunities



With the flowering Indian fashion & e-commerce industry growing at an industrious pace, the demand for fashion designers is also growing substantially. The organized retail sector has always seen a demand for fashion designers with companies such as the Future Group and Reliance Retail recruiting for their respective in house brands however exporters have also starting recruiting heavily as competition from other countries such as China & Eastern Europe grows.

In addition to this, the emergence of Indian e-commerce has also seen a heavy demand in fashion design related jobs. Companies such as Snapdeal, Jabong, Myntra, Flipkart, etc require fashion designers, stylists, merchandisers, fashion trend forecasters, fashion bloggers, accessory designers, etc which does at the end of the day require a keen sense fashion and style. However, what lacks till date is the lack of quality fashion design courses and infrastructure to teach such courses. What the market demands as such are job oriented courses that follow international pedagogy so that students get the necessary exposure to meet the challenges of the ever changing job market.

What has also changed globally in the fashion industry is the emergence of new materials, patterns, cuts, designs, colours, etc and our present institutions are not capable of managing such rapid change in the sector.  The National Institute even though has been around for over twenty five years and has seen almost all of the country’s top designers as its alumni such as RituBeri, JJ Valaya, Sabyasachi Mukherjee and noted international names such as PrabalGurung and Manish Arora as well. However, neither them nor the private institutions have been able to play catch up with the catwalks of the west. This is where institutions such as NILA (New College Nottingham India Lifestyles Academy) in Gurgaon come in. Set up as a collaboration between New College Nottingham, UK and BWI Educon Ventures Pvt. Ltd. (a Batra Group promoted enterprise and a sister concern of Batra Hospital), NILA aims to bridge this gap between the west and the east and provide career oriented courses in fashion design. 

The curriculum NILA provides has been designed to provide students interchangeable academic and practical skills that enable them to meet the ever evolving needs of the fashion industry. Moreover, the course demands students to experiment with their imagination and come up with innovative designs. A strong emphasis is placed on practical presentation skills and garment manufacture and that is the reason why the academy has the best in machinery such as sewing machines from JUKI to the state of the art CAD/CAM suite for pattern designing and cutting. Lastly, NILA will also provide students an opportunity to visit and interact with reputed fashion designers, fashion companies, export houses, professional bodies so as to gain the necessary exposure to the latest trends in the fashion industry.



Fashion Designing College in Delhi NCR, Diploma Courses in Fashion Designing in Delhi, Fashion Designing Courses in Gurgaon, Fashion Designing Institutes in Delhi and Fashion Designing Institutes in Gurgaon.
 

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